Straight answers
What a missed call costs, how fast you have to answer a lead, and what any of this runs. Nothing gated, nothing you have to hand over an email for.
All three systems together run $1,000 to install and $400 a month. Taken separately they come to $1,300 and $500, so the bundle saves $300 up front and $100 a month. A new website starts at $400. Everything is month to month, and the setup fee is the only commitment.
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It is a rule that runs without you: when this happens, send that. The AI part only writes the wording so the message sounds like you instead of like a form letter. Nothing decides prices, books work, or speaks for you. If it helps to think of it as an alarm clock for follow-up, do.
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Add up your average job value, the calls you miss in a week, and the share you would normally win. Two missed calls a week at a $400 ticket and a 25 percent close rate is about $10,000 a year. Most owners guess low, because missed calls leave no record.
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Voicemail is free and most callers ignore it. An answering service puts a person on the line, costs the most, and can misrepresent you. Missed call text-back replies by text in seconds and moves the lead to a channel you can answer between jobs. Most trades pick it for cost and speed.
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If people find you and never get in touch, the site is the problem. If enquiries arrive and go cold before you reply, the follow-up is. Check your call log and your form submissions before spending anything. Fixing the wrong one costs money and changes nothing you can measure.
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Five minutes is the working benchmark, because a form fill means the person is comparing options right now and usually sent the same request to two or three companies. After an hour you are replying to somebody who has already spoken to a competitor. Overnight, most of those leads are gone.
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Ask every customer, at the moment the job is finished and they are happiest, with a direct link that takes two taps. Do not offer anything in exchange and do not screen for happy customers first, because both break Google's rules. The awkwardness comes from asking late and asking vaguely.
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By tomorrow morning the customer has already called someone else, and most of them booked with whoever answered first. A callback the next day arrives after the decision, not before it. If you cannot answer live, something has to acknowledge the call in the same hour it comes in.
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