What it costs to automate a small home-services business in Wisconsin

What are the actual prices?

Missed Call Text-Back is $400 to set up and $150 a month. It is where most owners start, because a missed call is the easiest leak to see.

Speed to Lead starts at $500 to set up and $200 a month. Review Requests starts at $400 and $150. The AI Systems Suite, all three put in together, starts at $1,000 to set up and $400 a month. The full breakdown is on the systems page.

Why “starts at”?

Because each system gets set up around how you already take work. A shop whose leads come from one website form is a simpler install than one juggling a form, a Facebook page and a job-management tool. The starting price covers the simple version, and you get the real number on the call before anything is built.

Why is the Suite cheaper than buying them one at a time?

Because most of the setup is the same work regardless of how many systems you take. Getting your number registered for business texting, connecting whatever you already use to track jobs, writing and approving the messages in your voice. Doing that once for three systems is barely more work than doing it once for one.

What about a website?

Separate, and priced separately. Starter is $400 for up to three pages. Pro is $800 for up to eight pages with the copywriting included. The Care Plan is $100 a month for ongoing updates and security, and it is optional. Those are all on the websites page with what is included in each.

What is not included?

Worth being clear about, because surprise line items are how this industry earns its reputation.

Text messaging carries a per-message cost from the carrier, which is small but real and is not part of the monthly fee. You own your own domain and hosting for a website, in your name rather than mine. And anything genuinely custom that falls outside the three systems is a separate conversation with a separate number.

There is no setup fee that appears later, no annual contract, and no charge for cancelling. Cancel and the systems switch off.

What does doing nothing cost?

The comparison that matters. Take your average job value, multiply by the calls and enquiries a month you never get back to, and multiply that by the share you would normally close.

If that number comes out below the monthly fee, this is not worth buying, and I would rather say so on the phone than after you have paid.

How do you work out whether it pays?

One recovered job every month or two covers Missed Call Text-Back for most trades. Whether you are losing that many is a question your call log answers faster than I can.

If you have never counted, start there. Pull last month, count the inbound numbers nobody called back and the form fills that never got a reply. Then decide.