In Milwaukee, the no-heat call goes to whoever answers.

What a missed call costs a Milwaukee HVAC shop

A furnace quits on a January night in Bay View. The homeowner searches, taps the first number, gets voicemail, and taps the second. They don’t leave a message. By the time you climb out of the attic you were working in, they have booked someone else.

You were on a roof in Wauwatosa or in a crawlspace in West Allis. The phone rang when you couldn’t reach it.

The busy weeks are the ones you can’t answer

The first cold snap and the first heat wave fill every shop’s phone while the techs are out. A caller with no heat won’t wait for a callback.

What happens when you miss a call

• The caller gets a text within seconds, signed with your company name, asking what’s going on.
• They reply with the problem: no heat, a strange noise, a quote on a new unit.
• The reply lands on your cell with their number on it, so you call back knowing the job.

Customers keep calling the number they already have for you. Calls you miss forward to a dedicated texting number, and the text goes out from there. You approve the wording before anything goes live.

What it costs

Ricochet missed call text-back is $297 to set up and $147 a month, month to month, with 500 texts a month included. If it doesn’t text back at least 5 missed calls in your first 30 days, you get the setup fee back.

After 30 days you see what it caught. If you want web leads, estimate follow-up and review requests handled too, Afterburner is $1,497 to set up and $397 a month, with a 3-month minimum. Both are on the systems page.

Want to hear what your callers hear?

Text TEST to (920) 798-4080. I’ll call your shop after hours and tell you what happened: voicemail, a ring-out, or a text back.