Do I need a new phone number?

No. Customers keep calling your current number. Calls you miss forward to a dedicated texting number, and the text goes out from there, signed with your company name. If your carrier can't forward, you get a new local number instead.

What if it texts somebody something stupid?

You approve every message before anything goes live, and you see every reply. It sends what you signed off on and never makes anything up.

How long does the install take?

About a week from the day you say go. Most of that is waiting on carrier registration for the texting number, not on me.

What happens if I want to stop?

Ricochet is month to month after the setup fee. Afterburner has a 3-month minimum, then goes month to month. Cancel and the systems turn off.

Terms of Service

Effective Date: July 9, 2026 · Last Updated: October 14, 2026

Welcome to Built By Micah. These Terms of Service (“Terms”) govern your use of the website built-by-micah.com (the “Site”) and any inquiries or services you engage through it, including our web design and AI automation services. By accessing or using the Site or our services, you agree to these Terms. If you do not agree, please do not use the Site.

1. About Our Services

Built By Micah provides web design services and AI automation services (including Ricochet missed call text-back and the Afterburner bundle) for small and local businesses. Information on the Site, including package descriptions and pricing, is for general informational purposes and is not a binding offer. Any project or automation service we provide is governed by a separate signed agreement, which controls if there is any conflict with these Terms.

2. Quotes & Pricing

Prices and packages shown on the Site are estimates and may change. Your final price and scope are confirmed in a signed agreement before any work begins or any automation is activated.

3. Automation Services — Billing, Cancellation & Your Responsibilities

Our automation services are billed as a one-time setup fee, paid in full at signing, plus a monthly fee that starts at install. Ricochet (missed call text-back) is month to month. Afterburner (the bundle) has a 3-month minimum term and is month to month after that; if you cancel Afterburner during the minimum term, the cancellation takes effect at the end of the third month. Otherwise you may cancel at any time, effective at the end of your current billing cycle; we do not provide refunds for partial months already billed. Each plan includes a monthly text allowance: 500 texts for Ricochet and 2,000 texts for Afterburner. Texts over the allowance are billed at $0.04 each on the next month’s invoice. Ricochet setup guarantee: if Ricochet does not text back at least 5 missed calls in your first 30 days, we refund the setup fee. You are solely responsible for ensuring you have the legal right and proper consent to contact your own customers by text or phone, including compliance with the Telephone Consumer Protection Act (TCPA) and any applicable state or local laws. Built By Micah provides the automation tooling but does not guarantee any specific business outcome, response rate, or increase in leads, reviews, or revenue.

3a. SMS/Text Messaging Program

Built By Micah SMS Notifications is our text messaging program for customers who contact our business phone line. If you call us and we’re unable to answer, we send an automated text asking what you need so we can call you back; you may also receive a text if you reply to that message or otherwise reach out to us directly. Message frequency varies based on your interactions with us. Message and data rates may apply. You can opt out at any time by replying STOP to any message. For help, reply HELP or contact micah@built-by-micah.com. Consent to receive text messages is not a condition of any purchase or service.

4. Intellectual Property

All content on the Site including text, graphics, logos, and design is owned by Built By Micah or its licensors and may not be copied, reproduced, or reused without written permission. Ownership of completed client websites and automations is addressed separately in the signed client agreement.

5. Acceptable Use

You agree not to misuse the Site, including attempting to gain unauthorized access, disrupting the Site, scraping or copying its content, or using it for any unlawful purpose.

6. Third-Party Tools & Links

The Site and our automation services may use or link to third-party tools (such as Calendly, Stripe, Google, Twilio, or social media platforms). We are not responsible for the content, policies, or availability of those third-party services.

7. Disclaimer

The Site is provided “as is” and “as available,” without warranties of any kind. We do not guarantee that the Site will be error-free or uninterrupted, that information on it is complete or current, or that our web design or automation services will produce any specific business result.

8. Limitation of Liability

To the fullest extent permitted by law, Built By Micah is not liable for any indirect, incidental, or consequential damages arising from your use of the Site or our services. Our total liability for any claim related to the Site or our services is limited to the amount you paid us, if any.

9. Privacy

Your use of the Site is also governed by our Privacy Policy, which explains how we collect and handle your information.

10. Governing Law

These Terms are governed by the laws of the State of Wisconsin, without regard to its conflict-of-law principles. Any disputes relating to a project or automation service will be handled as described in your signed agreement, where applicable.

11. Changes to These Terms

We may update these Terms at any time. Changes take effect when posted on this page with an updated date. Continued use of the Site means you accept the updated Terms.

11a. SMS/Text Messaging Program

This program sends automated text messages as part of the Ricochet and Afterburner services described above. Message frequency varies (for example, one automated reply per missed call, or a follow-up after a completed job). Message and data rates may apply. Reply STOP at any time to opt out, or reply HELP, email micah@built-by-micah.com, or call 920-798-4080 for support. Phone numbers collected for this program are used only to deliver the requested automation and are not sold or shared with third parties for their own marketing purposes.

12. Contact

Questions about these Terms? Email micah@built-by-micah.com.